what is marketing?

Marketing is about meeting the needs and wants of customers; Marketing is a business-wide function – it is not something that operates alone from other business activities; Marketing is about understanding customers and finding ways to provide products or services which customers demand

"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4Ps is one way – probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E J McCarthy.

The 4Ps are:

Product (or Service).

Place.

Price.

Promotion.